Iris Richardson Photography FAQ

Iris Richardson is a specialist of commercial food photography and live style photography aimed to produce attractive,beautiful photography for advertisement,editorial,packaging,menue,cookbooks,websites and fine art.

10 Things to know before your start your food photography project

1) Food photography is a relatively expensive venture
2) Planning ahead will save money in the long run
3) Hire a Graphic Designer
• designs logo and art layout
• creates type treatment for attractive packaging,web desing and layouts
• determines image orientation for final artwork
• food photography focus – selective focus, extreme close up
4) Know your project budget
• food props
• set props
• usage
5) Research and know your photography style
6) Hire a food and prop stylist
7) Plan for ahead multiple image uses
8) Understand the difference between a good and bad food photographer
9) Know your project timeline to ensure able time is allocated
10) We are here to create beautiful food photography which will sell your product and business.

Who is on your team?
Graphic Designer
Art Director
Food Photographer
Photographer Assistant
Food Stylist
Food Stylist Assistant
Prop Stylist
Post Production Specialist (retouching etc.)
Printer

Pre Production Process
Information we need to create an accurate estimate
Create a job description for your food photography project
1) art work provided by graphic artist to be considered wile producing food photography
2) list of multiple uses the art work will be used for ie. Web,print, product packaging
3) food photography lighting style dark/moody,sunny high key lite, etc (sample image)
4) List of props,colors and backgrounds you like to see in your food photography
5) Project deadline
6) Food photography budget
7) How many people will be working on your food photography project
8) Who is the final decision maker for your food photography

Production
1) Signed food photography Estimate and Agreement
2) Scheduling Dates and Time
3) Finalizing food photography layout and art work details
4) Deciding on backgrounds and props
5) Deciding on lighting style for images
6) Order of importance of food photography
7) Finalizing who is responsible for which tasks
8) Who is the final creative decision maker

Post Production
1) Selected final food photography files get minor retouching and files are prepared to media specification such as tiff or jpgs
2) Files are delivered via DVD or FTP

Food photography Devinitions
Environmental: props on set
Cut outs: on a basic background no props
Individual Dish: faster and higher quality
Groupings: shooting groupings takes longer

Payment Policy
Deposit of 50% of food photography production estimate before scheduled date
Payment in full at time of delivery of images

What you might not know
1) Stock photography is often more expensive than assignment food photography
2) If you sell the food featured in your food photography images you have to use your company product. However a supporting item can be a fake or a supplement. For instant you don’t have to sell the flowers if you are using them as props.
3) The average live of an image is five years before it goes out of style and looks dated
4) Most food stylist and food photographer aim to photograph product at its natural best. Fakes are rarely used anymore in food photography but they do have their place.

Do you have a photography project we can help you with? Contact us